Hi! My name is Stéphane Broquet and I'm an experienced Marketing & Communication specialist based in Switzerland

Creative, dynamic, versatile and multilingual professional with over 9 years of marketing and communication experience.
Expertise in marketing strategy, product development, communication campaigns, brand management, retail marketing & promotions, budgeting, forecasting and P&L responsibility, cross-functional project management, leadership and team management.

E X P E R I E N C E

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MULTIMEDIA PROPOSITION MANAGER 2008 – 2011
Orange Switzerland, Segment Marketing – Renens

• Designed new propositions, offers and tactical actions to drive adoption of mobile entertainment services (gaming, music and TV)
• Identified business opportunities based on analytical results and market research
• Developed financial evaluation and business case, prioritized against revenue potential, strategy & ROI
• Created and implemented related marketing materials including web sites, mobile sites, SMS campaigns, direct mailers, brochures, email and direct mail campaigns, social media promotion, POS display materials and customer care training material.
• Reviewed and signed-off all communication material in English, German, French and Italian. Validated content for accuracy and consistency with Orange branding and communication guidelines.

CONTENT & SERVICES LIFECYCLE SPECIALIST 2006 – 2008
Orange Switzerland, Brand & Communication – Renens

• Content acquisition: searched and identified relevant providers, negotiated
• Defined content needs and strategy, maintained the overall coherence of the content catalogue from a customer perspective.

HEAD OF INTERNET AND DIGITAL MEDIA 2005 – 2006
BNJ FM (RTN, RFJ, RJB radio stations) – Marin

• Successfully repositioned the 3 local radio websites into well recognized regional portals
• Multiplied audience and significantly increased advertising revenues

DEPUTY PROGRAMME DIRECTOR 2002 – 2006
BNJ FM (RTN, RFJ, RJB radio stations) – Marin

• Responsibilities included managing a team of 20 presenters across 3 different stations

RADIO & TV PRESENTER 1994 – 2002
Radio Chablais, RFJ, RJB, Télévision Suisse Romande

E D U C A T I O N

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MASTER OF SCIENCE IN COMMUNICATION 1997 – 2001

Università della Svizzera Italiana – Lugano

• Mass communication and new media